The financial crisis and the economic downturn…subjects beat to death by every pundit that has access to a computer which pretty much includes everyone. Got “crisis burnout” yet? We all have!

Many entrepreneurs we meet frequently ask about the conundrum of how much to do yourself and how much to outsource. Fair questions, indeed.

Each way of looking at this issue comes with it's own set of thought processes:
Point:
"I'm starting out and simply can't be expected to be an expert on every facet of the business. I'll hire a consultant and try to be fluent on what they tell me."

The financial crisis is not just the trough of an unrelenting cycle, but the end of an era. Over the past ten months we have discovered growing economies of "non-scale." Large firms can't run on cash flow alone, have to place bigger bets and find they have less control over competition in a new, diverse marketplace with lower payoffs.