The fourth part of the series “50 of the Worst Business Mistakes You Can Make” revolves around how you get the word out for your company, commonly referred to as “advertising.” These may be the simplest areas to correct, because they’re quantitative and easy to fix because the metrics of your efforts will tell you quickly if you’re going down the right path.
Let’s take a look at these common mistakes and after I’m finished, you can take a look at your operation and perhaps ask yourself if you have problems with any of these.

1. Misuse of PPC Ads: Using Pay Per Click, (PPC), correctly is an art. Master PPC advertising or your business will initially languish until you build organic traffic.
2. Poorly Performing Offline Ad Inventory: If your ads are performing poorly, you are throwing good money after bad.
3. Poor Word of Mouth: Word of mouth is actually a powerful marketing tool. What are you doing to spread the name of your business?
4. Choosing the Wrong Advertising Medium: Advertising is everything. Choose the right medium or your business may flop. Hard.
5. Overspending in Advertising: Stick to a budget when you pay for advertising. Do not go over your budget no matter what.
6. No Tracking: If you can’t track advertising progress, you’re doing something really wrong.
7. Poor Branding: Is your brand memorable? If not, you’re doing something terribly wrong.
8. Bad Name: Your name is half of your branding. Can your customers remember your name?
9. No Business Cards: Carry business cards at all time and be prepared to pass them out at all times.
10. Poor Business Cards: Forget cheap business cards. Buy nice, legible and attractive cards.

At the Capital MatchPoint, we’re here to make sure these won’t be mistakes but addressable items that you can prepare for. Call us at the Capital MatchPoint and we’ll mentor you through the minefields and you’ll be prepared to further your business and raise the capital you seek.

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