Over the years, I have seen, and participated in, a lot of presentations for funding. I often get asked, Dave how do you add sizzle to a presentation? To make it something that they will remember. That is a great question. I think the key to it is be meticulous with all the aspects of your presentation and be professional, be high end. Ultimately, the investor wants to be involved with a high end company.
Now, let us start with the business plan, just a couple key points. Add color to your business plan. Nobody likes reading black and white all day long. Now, there going to drill down the black and white information, make no mistake about it. But, a little color adds some pizzaz to it, makes it interesting. You need a professional logo. Make sure you spend a little bit of money on that. And, [you need] a bound copy. I cannot tell you how many folders I have received over the years where the things just fall out, and frankly, I do not know where the financials went, but here is the executive summary and some brochures. So, make sure you use a bound copy that is professionally done. And listen, absolutely never make this mistake; no typos. Not one single typo in that business plan. Do whatever you have to do to ensure that.
If you really want to add something that will make your company stand out, make it something to remember. power point these days, it is kind of dull. An option would be a power point with some embedded videos, some fly-in, something like that. Remember keep it short. But, a better option, is to use a professional video. Remember the ultimate goal here is to set yourself apart so when that meeting ends, our investor remembers your company.

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