Okay, so you have spent countless hours building the best business plan you know how; maybe even 100 or 200 hours researching and compiling information into a presentation. But, I have to tell you something. There really is no perfect business plan. So, during a presentation, here is a strategy you want to adopt. You want to highlight the strengths of the company and you want to down play, but acknowledge and make the investor aware, of any weaknesses that you perceive in the company. Have a compensating strategy for them too. Now, a good example would be, you have a good business. It is in a great growth industry. You have stellar management, but maybe you are a little weak on the financials. Well, it is your job now to make the investor impressed with your strengths.

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