You know, in talking to capital seekers, inevitably, I mention this three-minute review that a capital provider will do, and there's a lot of, what I call "eye catchers" that happen during that process. And these are the things-- I'll give you ten items that jump out and really make an impression.
One, patents and trademarks. Hey, if you've got something that has a patent or a trademark on it, chances are it's worth taking an extra look at.
Second item, capital invested person. What we like to call "skin in the game." Want to see that management has a financial commitment to the concept or idea before they come looking for money from us.
The third thing is the management themselves. We're looking for executive gems, big names, experienced big companies, big achievements.
Ok, #4 would be milestones achieved by the company so far. If they set out in their business plan to hit goals, I'd like to see some of that in a pattern developing.
Six, a growing market demand. This one's pretty obvious. You don't want a shrinking market. If you could have got in on the Internet, for example, when there were just a couple professors talking to each other, that's a growing market. You see where you'd end up.
Marketing strategies. I like to see innovation in marketing, not just, "We're going to hire a Madison Avenue advertising firm to do a few commercials and sell our product."
Revenue growth year over year. That's one of my favorites. I like to look and see a pattern, particularly one that's on the up-swing.
Now, strategic partnerships are important. That's my #9 gem, and I like to see that there are businesses that want to do business with your business.
And intellectual property is the tenth gem. Intellectual property is always worth taking a look at. A little esoteric sometimes, but valuable, and it is an asset that you're going to see on the balance sheets, so you're going to want to know what that's about.
That's my ten gems. If you've got some questions about what looks good in your presentation, I always welcome capital seekers to give us a call at Capital Match Point, because this is what we do and this is why we're here!

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